| Having worked for many years in advertising, including time as a client at BT, Robert Bean discovered that his real passion lay in brand development. So in his mid-forties, he sold his ad agency and started his own consultancy, Northstar Partners, to help organisations get to the heart of what they really stand for. With a career spanning more than 30 years, working for clients like BMW, lastminute.com, The Body Shop, the Liberal Deomocrats and Honda, he felt it was time to share his passion for the subject and write his story. | ||
Robert Bean is the author of: |